Helping You Advertise Therapeutic Products Responsibly
Advertising of therapeutic and health products in New Zealand must meet high standards to maintain public trust and comply with the law.
The Therapeutic Advertising Pre-vetting Service (TAPS) was established by the Association of New Zealand Advertisers (ANZA) to help advertisers, agencies, and media ensure their content aligns with current legislation and the ASA’s Therapeutic and Health Advertising Code.
TAPS offers an independent pre-vetting service for advertising and promotional material across all media platforms.
Key points:
ANZA administers the service on behalf of the industry
All adjudications are conducted by independent experts
TAPS supports responsible advertising across TV, print, digital, social, outdoor, and more
Pre-vetting helps protect your brand, avoid breaches, and maintain your licence to advertise
Whether you're launching a new campaign or fine-tuning your compliance process, TAPS gives you the confidence to advertise with care — and credibility.
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Advertising for therapeutic and health products must meet high standards of social responsibility.
TAPS was created with the support of brand owners, retailers, media and advertising agencies who are committed to responsible health-related advertising in New Zealand.
Established by ANZA, TAPS is a voluntary pre-vetting system designed to help advertisers, agencies and media meet their obligations under the ASA’s Therapeutic and Health Advertising Code, as well as relevant legislation and industry standards.
By supporting responsible advertising, TAPS helps brands protect their social licence and maintain the legal right to promote therapeutic products and services directly to consumers.
The service is administered by ANZA and supported by all major media platforms and the Commercial Communications Council (Comms Council).
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The definition of advertising used by the ASA is broad.
If an advertiser controls the content of a message — directly or indirectly — and that message is intended to influence consumer choice, opinion or behaviour, it is considered advertising.
This includes:
Advertorials
Websites and landing pages
Influencer and social media content
Blogs, vlogs, and native advertising
The ASA defines “Advertising” as:
Any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any medium with the intent to influence the choice, opinion or behaviour of those to whom it is addressed. -
ANZA administers TAPS on behalf of the industry, providing an independent, robust pre-vetting process to ensure health-related advertising is compliant with codes and legislation before media placement.
TAPS is supported by all major media platforms and the Commercial Communications Council (Comms Council).
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When an advertiser controls the content of a message – directly or indirectly – to influence the choice, opinion or behaviour of a consumer, the ASA considers that the content is likely to be advertising. In addition to traditional media and digital platforms, this also includes the use of influencers, blogs and vlogs, in-game promotions, advertiser websites and social pages, advertorials and ‘native advertising.’
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About Us
Ensure compliance, protect your reputation, and promote therapeutic and health products responsibly with expert support.
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Process
Follow our simple TAPS process for therapeutic and health product ad pre-vetting and secure approval in NZ.
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Register
There's no charge for registration. It simply ensures we have details of who is to be charged when the work is done.
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